Music & Wellbeing
We partnered with media agency Candidsky on a series of brand films for Yamaha Music Europe. Yamaha were looking for new suppliers to create entertaining and informative video content able to spread awareness of the benefits of music on the mental and physical health of children and adults. The aim of the series was to connect the Yamaha brand to their customers by showcasing relatable and authentic stories from real people for whom music has played an integral part of their life.
For us, success required a winning combination of emotive storytelling, film craft and engaging characters. The first step was to develop illustrative story outlines and character profiles that we believed exemplified the tone and themes Yamaha were interested in showcasing. We provided six options and Yamaha chose their favourite three to begin the series. We engaged an experienced investigative journalist to seek out candidates that fit these profiles. Using their global connections, they scoured the earth to find several diverse options. We interviewed each one to assess the scope and achievability of their stories.
The three films are very different and feature diverse characters with unique stories. We managed the production logistics of shooting across the UK and abroad (Carnets are no bueno) and utilised a streamlined and agile crew to capture intimate interviews and cinematic b-roll with a reduced kit. Our journalist doubled up as our interpreter and “fixer” in Valencia to ensure communication and execution was smooth and seamless.
- Research & Ideation
- Creative Development
- Treatment & Scripting
- Project Management
- Budgeting
- Production Management
- Overseas Travel & Logistics
- Multi-language production
- Researcher / Interpreter
- Post-Production
behind the scenes
Creative Development
Script Development
Directors Treatment
Style Treatment
Enhancing the brief
Research & Ideation
Customer Personas
Project Management
Budget Management
Music Library Search
Shoot Scheduling
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Interview
Assembly Edit
VFX
Colour Grade
Online / Mastering
Sound Design & Mix
Social Cutdowns
Video Editing
Motion Graphics
Video Retouch