Autumn Winter TVC
Junction 32 wanted to capitalise on the successes of their Spring Summer TV campaign and maintain their upturn in footfall with another seasonal outing. We were asked to join up with ICG Brand Builders once more to come up with a Christmas advert that captured the excitement of the season while showing off the centre's best features.
Having received such a great response from the previous two ads Paragon and ICG had produced, J32 were keen to revisit a Direct Response approach with a new cast and heavy Christmas theme.
The commercial features a family and a young couple on a Christmas shopping trip to Junction 32. We composed carefully designed frames in key stores and areas around the centre. We allowed the cast to improvise their actions within these frames to give the finished ad a candid and authentic feel.
behind the scenes
Creative Development
Script Development
Storyboard
Directors Treatment
Style Treatment
Project Management
Location Scouting
Budget Management
Casting & Fee Negotiation
Image Licensing & Legal
UKTV Clearance
Music Library Search
Shoot Scheduling
Shoot Logistics
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Art Direction
Photography
Assembly Edit
VFX
Colour Grade
Online / Masterin
Sound Design & Mix
Social Cutdowns
Broadcast Delivery
Video Editing
Video Retouch
