Christmas 2021 TVC
2021 was a big year for Dorothy Perkins. Making the transition from brick and mortar to an exclusively online offering required a big push to drive loyal customers to the website. Their Christmas Party inspired TVC came right off the back of their Autumn / Winter campaign as the third seasonal TV outing of the year. With their internal team running the production, Paragon was brought on once again to manage the TV side of the campaign that slotted in perfectly with their overall strategy. Our three gorgeous models were back and this time we staged a girly Christmas retreat to a country manor, complete with tree decorating, snowball fight and a big blow out Christmas party.
behind the scenes
Creative Development
Script Development
Directors Treatment
Project Management
Budget Management
Shoot Logistics
Crewing
UKTV Clearance
Music Library Search
Shoot Scheduling
Equipment Hire
Content Direction
Cinematography
Production Management
Assembly Edit
Colour Grade
Online / Mastering
Sound Design & Mix
Social Cutdowns
Versioning
Broadcast Delivery
Video Editing
Video Retouch