Road to Freedom
With travel restrictions slowly being lifted and people beginning to emerge from Covid lockdowns, Burton wanted to associate their new online offering with a renewed sense of freedom. They put together this summer concept for their 2021 relaunch and requested our support in providing the TV side of things.
Together with Burton’s creative team we developed a visual narrative rooted in candid moments of a lads road trip to bring youthful vitality together with fashion imagery in an exotic setting.
We navigated covid restrictions, passport expirations and a 10 page carnet to join the Burton team in the gorgeous Algarve coast. Production Algarve were instrumental in supporting the shoot with location management and providing additional resources to make the shoot happen.
behind the scenes
Creative Development
Style Treatment
Project Management
Location Scouting
Budget Management
Shoot Logistics Inc. Carnet
UKTV Clearance
Music Library Search
Shoot Scheduling
Crewing
Equipment Hire
Content Direction
Cinematography
Production Management
Assembly Edit
VFX
Colour Grade
Online / Mastering
Sound Design & Mix
Social Cutdowns
Broadcast Delivery
Video Editing
Video Retouch
