Traditionally, dogs have had the advertising advantage. They’re eager to please and easy to train. Cats on the other hand are notoriously independent. And trying to pull focus on a cat outside would be no easy task. An afternoon forecast of rain and some passing field mice put our scheduling to the test - but our feline star had plenty of training to prepare for the big day. And even had his own stunt double for our camera crew to run tests on. In fact, it’s well known in the animal training industry that Webbox Lick ‘e’ Lix is the secret to achieving great results - which made for some great bts.